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Among applications, cloud-based customer relationship Management applications to hold the largest market size during the forecast period
Cloud Customer Relationship Management (CRM) enables enterprises to store and utilize customer data at scale to offer better services and manage relationships with customers. Cloud-based CRM is gaining popularity among enterprises due to various benefits it offers, such as 360° view of the contact, accessibility, affordability (especially for Small and Medium-sized Enterprises [SMEs]), rapid implementation, easy upgradation, scalability, and integration capability with other data sources. Cloud-based CRM applications centralize the customer database and provide a comprehensive view of all interactions with customers, offer instant access to real-time insights of sales opportunities, and automate task management processes. With ease of use and affordability, it increases customer retention rates making business more successful. Salesforce, Zoho, Oracle, Microsoft, and Oracle are some leading vendors offering cloud CRM.
Retail and consumer goods vertical is one of the fastest-growing verticals in the region
Factors driving the adoption of cloud applications are the rising purchasing power of customers and the need to satisfy customer expectations, which leads to the existing customer retention and new customer acquisition. Online retailing and cloud technologies have significantly disrupted the retail and consumer goods vertical leading to the adoption of cloud computing mainly for storage, backup, and security services. Cloud computing services enable retailers to access customer data with just one click from any store located anywhere, thus leading to better customer service delivery. For instance, 1-800-Flowers is a floral and gourmet foods gift retailer and distribution company in the US. This store is leveraging the private cloud to offer seamless shopping experiences to the customers. The use of cloud services helps 1-800-Flowers to offer personalize gift recommendations for customers and particular occasions.
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North America to have the largest market size during the forecast period
North America is a step ahead in terms of adoption for technologies because of the developed economy. Enterprises operating across varied verticals in the region uses cloud applications such as CRM, ERM, HCM, and SCM to maintain and automate business processes. North America is the home to the leading cloud applications vendors, including Microsoft, Salesforce, Oracle, Google, Workday, Adobe, and IBM, making it contribute a larger share in the cloud applications revenue. Other factors driving the adoption of the cloud technology in this region include reduced costs, improved infrastructure efficiency, and enhanced scalability.
Major vendors offering cloud applications across the globe includes Microsoft (US), Salesforce (US), Oracle (US), SAP (Germany), Google (US), Workday (US), Adobe (US), IBM (US), Infor (US), Sage Group (UK), Intuit (US), Epicor (US), IFS (Sweden), ServiceNow (US), OpenText (US), Cisco (US), Box (US), Zoho (US), Citrix (US), LogMeIn (US), and Upland Software (US).
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