Inspired by Sharjah’s renowned slogan, “Smile You Are In Sharjah,” the campaign celebrates the emirate’s profound reverence for books and knowledge. Sharjah, acclaimed as the “World Book Capital” in 2019 for its steadfast support of culture, reading, and literature, epitomises a beacon for intellectual pursuits.
Sheikha Bodour underlined the campaign’s mission to embed reading as a daily practice, particularly among youth and…