Heinz and Wunderman Thompson Dubai have turned one of the most iconic pieces of clothing in the Arabian Gulf, the white thobe, into an unstainable outfit that gives men the flexibility to enjoy their favourite dishes, with all the Heinz ketchup they want, without worries.
The thobe is a traditional white garment, and every country in the region has its own version. Most Saudi men wear it for everyday life, not just special occasions. It has…