How unified e-commerce can help UAE retailers drive sales this DSS

Dubai’s most popular summer retail extravaganza is back. The 25th edition of Dubai Summer Surprises (DSS) which runs from July 1 to  September 4, promises plenty of dining, shopping and entertainment across key malls and pop-ups in the city. Dubai residents and visitors are looking forward to competitive discounts and offers, and retailers too are preparing for a busy season ahead.

As people gear up to make big purchases, they will be…