Saudi Arabian grocery retailer BinDawood has acquired an 80.5% stake in Paris-based marketing company Ykone via a subsidiary Future Technology Retail (FTR).
No financial details of the acquisition have been made public but BinDawood has said that the deal is part of its strategy to boost its presence in the e-commerce segment.
Ykone is a subsidiary of the French TF1 group. It is essentially an influencer marketing agency which offers…
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